Our Process

How we work →

Whether you’re producing a commercial, a music video, a feature film, or even an immersive web3 event, the craft of storytelling now requires a combination of innovation, creativity, and technical prowess. Arc Studios delivers all three — both ahead of the curve and on time.

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Arc Studios is the first full-service virtual video production studio in Nashville, TN.

We specialize in the use of our stunning 1000+ square foot LED volume, state-of-the-art virtual production software, cinema robotics, and cutting-edge camera equipment to shoot whatever story our clients want to tell.

But we’re not just another studio that hustles out mediocre product on an endless assembly line. 

We’re a hyper-creative sandbox that takes the seed of a client’s vision or idea and brings it to life through our holistic services, expert team members, state-of-the-art equipment and software, and strategic partners.

And that brings us back to our origin story.

Arc Studios would not exist without the full-service partnership between two companies who have mastered the combination of creativity and technology: Gear Seven and Meptik.

Gear Seven is an award-winning video production company, with a deep roster of creative talent, and an impressive inventory of in-house resources including the industry’s most advanced cinema robotics, pursuit vehicles, and state-of-the-art production technology.

Meptik creates otherworldly content experiences through the design and technical implementation of immersive environments for extended reality (xR), augmented reality (AR), and virtual production.

Together, we’ve created Arc Studios, a virtual video production studio that can shoot nearly anything our clients can dream up, nearly anywhere in this (or any other) world, right here in Nashville.

Whether we like it or not, people have moved on from “content.” Audiences are demanding completely immersive storytelling experiences with visuals that can match what used to exist only in the realm of human imagination.

Whether you’re shooting a commercial, a music video, or a feature film, the craft of storytelling now requires a combination of innovation, creativity, and technical prowess. Arc Studios delivers all three, ahead of the curve, and on time.

If you choose to work with Arc Studios to bring your vision to life, here’s what that can look like …

Pre-Production

Project Discovery

We’ll discuss your vision for your project, your project needs, the scope of your project, and its timeline to completion.

Studio Tour

You can come by our facility and we’ll give you a tour to show you where the magic happens! Also, we have great coffee.
Book a tour

Virtual Content Consultation

You’ll meet with our virtual content experts at Meptik to discuss all the possibilities of using professionally designed 3D virtual environments.

Finalization

At this point, all of the project details are finalized, and your project is green lit. This is where the real fun begins!

Production

Virtual Content Creation

When choosing professionally designed virtual sets, our partners at Meptik will make your vision come to life, whether that’s the photorealistic re-creation of a specific physical location or an abstract, never-seen-before world.

Pre-Visualization

Before the shoot, all teams come together to make absolutely sure that every detail looks and feels exactly the way you envisioned it.

Art Direction & Pre-Lighting

We encourage 1-2 days to dial in custom sets and pre-light the scenes.

Shoot Day(s)

At this point in your project, call times have been established and production begins. The next visual masterpiece is ready to be put in the can!

Additional Services

CGI

To enhance your final video, our team can render out any Unreal Engine scenes to be used as insert shots in the final piece. This can be helpful to tie together the captured footage seamlessly into a larger creative narrative.

Post-Production & Delivery

What you saw during the shoot was 95% of the final result of your project. If you need that last bit polished and perfected, our editors and colorists can get that done for you as well. We’ll wrap up and deliver the final files of your project in a perfect little bow, making sure you are 100% satisfied with the results.

Ready to make your vision a reality?

Let's talk.
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