Lzzy Hale Signature Explorerbird

Gear Seven
Virtual Art

Project Overview

This killer commercial showcases the release of Lzzy Hale's signature Gibson Guitar, the "Explorerbird". Lzzy Hale is known for her electrifying performances with her hard-rock band, Halestorm. When she isn't performing sold-out shows across the world, she is making history as Gibson's first female brand ambassador. Such explosive talent should never be confined by time constraints, and that is why this production was filmed at both Arc Studios and the Nashville Kitchen Studio. Filming both scenes in house allowed for a seamless transition, which in return, led to new heights of creative possibility. Specifically, Arc Studios provided the perfect electrifying solution for the rock concert scene of this piece.

Behind The Scenes

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Client: Gibson Brands

Artist: Lzzy Hale, frontwoman of Halestorm

Label: Atlantic Records

Production Company: Gear Seven

Director/Writer/Producer: Jim Cannella

Gibson TV Producer: Brigid O'Connell

Executive Producer: Ryan Atenhan

Producer: Robbie Baldassari

Studios: Arc Studios and Nashville Kitchen Studio

Head of Production: Cody Fisher-Williams

DP: Jake Colletta

Camera Support: Shift Dynamics

Art Director: Elise Lacret

Editor: Sean Davé

Colorist: Brett Price

1st AD: Tim Kloete

2nd AD: Chelsea Cannon

1st AC: CK Cates

2nd AC: Tani Houston

Operations: Patrick Wilson

Key Gaffer: Mike Gipson

Best Boy Electric: Randy Patterson

Key Grip: Mike Beatty

Best Boy Grip: Jordan Birch

Lighting Board Op: Dayne Dehaven

Sound Mixer: Jake Burns

Art Asst: Nathan Zensen

HMU: Brittany Head

Lifestyle Photographer: Mitch Conrad

PA: Jordan Hubbard

VFX: Cary Graham

Post Audio: Level Audio

Post Production: Maddie Herreid

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